What People are saying
-
![]()
Eric Lecky, EVP SageWater
I’ve had the pleasure of working with Callie for over 10 years in a variety of roles. From content development to project management to team leadership, she has always been a top performer. Her creativity, excellent communication skills, particularly writing and developing content and her warm and genuine personality make her a joy to work with. She was an integral partner in helping me with content planning and execution to achieve marketing goals, writing dozens of blog posts, drafting and editing articles for trade publications, crafting project case studies and refreshing outdated content. I’ve relied on her time and again and she has always exceeded expectations and delivered above and beyond what was expected.
-
![]()
Todd Johnson, Owner/Founder, Quickstem
I had the pleasure of working with Callander as a key member of my small business launch. I found her to be one of the most professional, focused and consistent people I’ve ever worked with. As a member of our launch team she was invaluable. With so many unknowns, I could give her even the most vague parameters and she would quickly return a multitude of options with deep insights into the merits or challenges of each, and then doggedly execute on our chosen course. It was never a question of if she was working. When she said she would do something, it was done, and it was done expediently, professionally, and thoroughly. We are still reaping the benefits of Callander’s efforts and utliziing the foundation she helped lay for our company. She will always be a top choice for any needs we have in her fields of endeavor.
-
![]()
Adam Thomas, Principal, Approaching One
I’ve been struggling with making a clear and purposeful story. Over the last few months, I spent time gathering information and making choices. In about an hour, Callie helped me clarify what was important and helped give me confidence in cutting the fat and getting to value. I cannot recommend her enough for folks who are looking for a sane voice that challenges you to move forward.
-
![]()
Paulette Perchach, Award Winning Writer, Coach and Mentor
If you’re in search of a writer who embodies dedication with a unique flair, Callie should be on your radar. In terms of professionalism, she is exemplary, handling deadlines with utmost respect and seriousness. Yet, Callie infuses her work with enjoyment and creativity. Her collaborative nature is a real asset.
Client Stories
-
When the CMO of SageWater asked if I would join his team to support their marketing efforts and help grow the business, I jumped at the opportunity. While I didn’t know anything about commercial repiping, I took the time to understand their industry, their product/service offering and their competitors.
Over the six years that we worked together, I wrote and edited blog posts, ghostwrote articles for trade publications, developed content for marketing materials such as bios, speaker profiles for industry events, brochures and project case studies for email and direct mail campaigns.
I was also a partner in their marketing strategy planning where we aligned our marketing efforts to the growth goals and needs of the national sales team, resulting in increased leads and sales.
-
Working with this client was such a cool opportunity. A rancher and horseman with an entrepreneurial spirit, he had a brilliant product idea. During a horse lesson, he told me about his product, a push-in tire valve stem to help farmers and anyone with outdoor equipment like tractors, ATVs, UTVs, etc… quickly repair a flat when a valve stem breaks. He was working towards a patent and getting it manufactured. He was also thinking ahead to all the strategic and tactical marketing aspects involved with launching the product, from partnering with suppliers to get it in the hands of consumers, creating a website, building a social media presence and more. He needed someone to help lay that foundation. Excited to help share his story and with my entrepreneurial spirit inspired, I helped design and create content for the product website, researched industry partners and conferences for product marketing, created and launched Facebook campaigns to reach their target audience, and served as a sounding board. Today, QuikStem (patented) is thriving and sold by over ten online retailers.